온수 욕조 제조 산업은 지난 5년간 상당히 많은 계약을 체결했다. 온수 욕조와 스파가 고급 제품임을 감안할 때 수요는 높은 실질 소득과 소비자 심리에 따라 달라진다. 주택 시장 위기와 이후의 경기 침체는 실업과 침체적인 실질 소득을 급증하게 했다. 즉, 경제에 대한 소비 욕구가 악화됐다.
이 산업의 주요 시장인 많은 수의 고소득 가구가 적당히 증가했지만 수입의 감소를 막는 데에는 불충분했다. 2013까지 5년간 업계 수익이 982.6백만 달러에 9.3%의 평균 연간 비율로 감소했다고 추정됐다. 2008년에 급격한 수요 감소 후, 제조업계는 온수 욕조의 가격을 내렸다. 감소하는 수요는 실제 소득과 소비 의욕의 감소와 일치하게 나타났다.
그 결과로 2009년에 수입은 48%로 감소했다. 그 이후로 수입은 여전히 경기 침체 이번보다 훨씬 아래 수준에 머물러 있지만 꾸준한 소득 증가로 업계의 축소는 중단하게 되었다. 2013 년에 수익이 회복된 소비 요구와 경제 성장으로 7.1% 성장할 것으로 예상된다.
[원문보기]
Hot Tub Manufacturing In The US Industry Market Research Report Now Available From IBISWorld
The Hot Tub Manufacturing industry significantly contracted over the past five years. Given that hot tubs and spas are luxury goods, demand highly depends on disposable income and consumer sentiment. The housing market crisis and the subsequent recession resulted in skyrocketing unemployment and stagnant disposable income. In turn, consumer confidence in the economy deteriorated.
Although the number of higher-income households, this industry’s primary market, moderately increased, it was insufficient in preventing a major fall in revenue. In the five years to 2013, industry revenue is estimated to decline at an average annual rate of 9.3% to $982.6 million. Industry manufacturers slashed hot tub prices after demand sharply fell over 2008. Falling demand coincided with declines in disposable income and consumer confidence.
As a result, revenue declined 48.0% in 2009. Since then, steadily improving income has halted industry contraction, although revenue still remains far below prerecession levels. In 2013, revenue is expected to grow 7.1% due to renewed consumer confidence and economic growth.
Over the past five years, profitability has improved from the dismal profit performance in 2008 and 2009. On average, the cost of raw materials, such plastic and resin, has increased, slightly constraining profit recovery over the past three years. Poor profitability and falling revenue caused many small companies to exit this industry.
Operators with stronger brand names and production capacity consolidated to expand their product lines and customer base. In the five years to 2013, the number of enterprises is estimated to fall at an annualized rate of 7.6%. The Hot Tub Manufacturing industry is estimated to have a low level of concentration. There are only two industry major players (Jacuzzi Brands Inc. and Masco Brands Inc.) that compete with smaller regional and local manufacturers. Market share concentration has increased over the past five years due to competitors consolidating to increase profit margins amid the recession.
Concentration increased in 2009 as demand for industry-related products declined, thus, leading to company exits. Although industry concentration is classified as low, the concentration in localized areas is often higher because smaller local operators typically locate close to their regional competitors.
Over the next five years, the Hot Tub Manufacturing industry is projected to return to growth. The recovering economy will bolster disposable income and consumer confidence, stimulating a new wave of hot tub purchases. According to the Association of Pool and Spa Professionals, higher income households (those earning over $100,000) are the primary market for hot tubs. The number of higher income households is anticipated to increase from 2013 to 2018, helping push up the industry’s revenue over the period. For more information, visit IBISWorld’s Hot Tub Manufacturing in the US industry report page.
즐겨찾기 추가 
시작페이지로 설정
