Yorkshire Water is investing £110 million ($167.8 million) to ensure that Yorkshire's beaches and bathing waters are among the best in Europe. A new European Bathing Water Directive is due to come into force in 2015, and this investment should ensure an "excellent" standard for water quality with the ability to secure Blue Flags for Yorkshire's beaches.

The tourist destination of Scarborough will receive £40 million ($61 million) of the funds to increase the storage, transfer and treatment of stormwater. This will reduce the chance of untreated water entering the sea during times of heavy rainfall. Two of the three pumping stations to be upgraded by Bedford Pumps is located in the town. Scalby Mills Pumping Station will benefit from four new submersible volute pumpsets of a centrifugal-mixed flow design, and Toll House Pumping Station will receive three new suspended bowl pumps manufactured and installed by pump specialists Bedford Pumps.

The third pumping station will be a new construction and located on the promenade at South Beach in Bridlington. Belgrave Road Pumping Station is designed to pump excess stormwater during heavy rainfall and high tides more than 1km out to sea. Four suspended bowl pumps from Bedford Pumps operating at a duty of 2,500 l/s at a head of 8m will move the water through a connecting stormwater transfer tunnel and a new coastal pipe to achieve this objective.

Bedford Pumps will work once again with civils contractor Morgan Sindall Grontmij (MGJV) to revitalize the Yorkshire coastline. Yorkshire Water's investment is part of a larger multi-agency project involving the Environment Agency and local councils to improve the quality of beaches and bathing water along Yorkshire's coast.