미국 수도협회(AWWA)가 최근 새 출판물 “Communicating Water's Value: Talking Points, Tips & Strategies(저자 Melanie Goetz)”을 출간했다.

물 전문가들은 물의 가치에 대한 소비자들의 인식을 다듬고 때로는 변화시키는 데에 책임이 있다. 소비자들은 물이 공중에게 무료로 제공된다고 가정함으로써 물의 가치를 잘못 과소평가할 수 있다.

이 발행물은 소비자들이 다른 가치 있는 서비스들처럼 물 역시 높은 가치의 상품으로서 물에 감사하게끔 물 전문가들이 어떻게 고취시켜야 하는지를 다룬다.

 

 

AWWA publishes new guide on conveying value of water to stakeholders
    
The American Water Works Association (AWWA) recently released its newest publication, "Communicating Water's Value: Talking Points, Tips & Strategies, by Melanie Goetz."

 

Water professionals are responsible for shaping and sometimes changing consumers' perceptions about water's value. Likewise, consumers can mistakenly undervalue water's worth by assuming it should be provided at no cost to the public.

 

The publication outlines how water professionals can encourage customers to appreciate water as the precious commodity it is by driving the message that it needs to be paid for just like other valuable services.

 

Accordingly, it offers tips and tools to assist managers, rate-setting board members, communications staff, and employees at both small and large utilities in shaping public perception about the value of water. The tactics outlined can especially be useful during situations such as advocating for proposed rate hikes or when conservation measures are needed.

 

The book also includes success stories from various utilities and corporations that implemented strategies that effectively shaped and changed the public's perception of the value of water. "Communicating Water's Value: Talking Points, Tips & Strategies" is available in AWWA's online store.

 

[출처 = Water World / 2014년 9월 16일]