캘리포니아의 심각한 가뭄에 대해 20개 이상의 물 관리국에서 모인 커뮤니케이션 전문가들이 ‘ConservaCon’의 파트로서 12월 2~5일 캘리포니아 물협회(ACWA) 2014 가을 컨퍼런스 기간동안 크리에이티브 캠페인 쇼케이스를 가질 예정이다. ‘ConservaCon’은 샌디에고의 전설적인 ‘Comic-Con’의 파생물이며, 쇼케이스는 맨체스터 그랜드 하얏트에서 열린다.

각각의 물 관리국은 3일에 열리는 90분간의 쇼케이스 동안 공공 서비스 알림 모바일앱부터 테마가 있는 대화 툴 홍보물까지 모든 방법을 활용해 그들의 캠페인을 전시할 계획이다.

 

 

 

In light of California's severe drought, communications professionals from more than 20 water agencies across the state will showcase creative campaigns as part of "ConservaCon" -- a spin-off of San Diego's legendary "Comic-Con" -- during the Association of California Water Agencies' (ACWA) 2014 Fall Conference & Exhibition held on Dec. 2-5, at the Manchester Grand Hyatt in the city.

 

The water agencies will display their campaigns -- featuring everything from public service announcements to mobile apps to themed conservation tool giveaways -- during a 90-minute showcase on Wednesday, Dec. 3, from 10 to 11:30 a.m. Costumed water conservation mascots from several local water agencies will be patrolling ConservaCon in full mascot regalia, adding animation to their agency's programs.

 

The three-day ACWA conference will also feature a delegation of water managers from Australia who will share lessons learned during the so-called Millennium Drought that gripped their country from 1995 to 2009. Among the delegation is Dr. Stuart White, director of the Institute for Sustainable Futures at the University of Technology, Sydney.

White will deliver the keynote address during the conference opening breakfast on Wednesday. The Institute was crucial in assisting water agencies during the Millennium Drought. He will speak from 9 to 9:30 a.m. in the Harbor Ballroom and will be briefly available for interviews following his address.

 

[출처 = Water World / 2014년 12월 2일]