ºÒ°¡¸®¾Æ À½·áÇùȸ(BSDA, Bulgarian Soft Drinks Association)ÀÇ º¸°í¼¿¡ µû¸£¸é 2005³âµµ 2»çºÐ±â¿¡ û·®À½·á¿Í »ý¼öÀÇ ¼Òºñ°¡ 12%±îÁö Áõ°¡Çß´Ù. 2005³âµµ 1»çºÐ±âÀÇ ¼Òºñ°¡ 7%¿¡ Áõ°¡ÇÑ °Í°ú ºñ±³ÇØ Å« ¼ºÀå·üÀÌ ¾Æ´Ï¶ó°í ÇÒ ¼ö ¾ø´Ù.
BSDA´Â 2005³â ÇÑ ÇØ µ¿¾È À½·á¿Í »ý¼öÀÇ ¼Òºñ·®À» 11¾ï9000¸¸BGNÀ¸·Î º¸°í¼¸¦ ÅëÇØ ¹ßÇ¥Çß´Ù. ÀÌ ±Ý¾×Àº 2004³âµµ¿Í ºñ±³ÇØ 14%¶ó´Â ³ôÀº ¼ºÀå·üÀÌ´Ù. ¶ÇÇÑ º¸°í¼´Â 2005³âµµ¿¡ û·®À½·á¿Í »ý¼ö¸¦ 1Àδç 155¸®Å;¿ ´õ ¼ÒºñÇß´Ù°í ¼³¸íÇÏ°í ÀÖ´Ù.
°¢Á¾ À½·á ºÎ¹® Áß¿¡¼ °¡Àå ´«¿¡ ¶ç´Â Áõ°¡À²À» º¸ÀÎ ºÎ¹®Àº »ý¼öºÎ¹®ÀÌ´Ù. ´Ü¼øÈ÷ »ý¼ö¸¸ÀÇ ¼Òºñ·®Àº Áö³ÇØ´ëºñ 18%»ó½ÂÇÑ °ÍÀ¸·Î ³ªÅ¸³µ´Ù. ÇöÁö »ý¼ö Á¦Á¶¾÷üµéÀÇ ½ÃÀåÁ¡À¯À²Àº µ¥ºó(Devin)ÀÌ 30%ÀÇ Á¡À¯À²·Î °¡Àå ³ôÀº Á¡À¯À²À» º¸¿©ÁáÀ¸¸ç ´ÙÀ½À¸·Î °í¸£³ª ¹Ù³Ä(Gorna Bania)°¡ 28%, ¹æÅ°¾Æ ¹Ì³×¶ö ¿öÅÍ(Bankia Mineral Water)°¡ 15%¸¦ ±â·ÏÇß´Ù.
ºÒ°¡¸®¾ÆÀÇ »ý¼ö ½ÃÀå¿¡´Â ÃÑ 43°³ÀÇ ºê·£µåÀÇ »ý¼öÁ¦Á¶¾÷üµéÀÌ °æÇÕÀ» ¹úÀÌ°í ÀÖÀ¸¸ç ½Å»ý¾÷üÀÎ ½î·Ð ½ºÇÁ¸µ(Thoron Spring)µµ 2005³âµµ 1»çºÐ±â¿¡ ½ÃÀå¿¡ µé¾î¿Í °æÀïÀÌ Á¡Á¡ Ä¡¿ÇØÁö°í ÀÖ´Â »óȲÀÌ´Ù.
°úÀÏÁÖ½º ½ÃÀå ¶ÇÇÑ ÇöÁö Á¦Á¶»çµéÀÌ °ÅÀÇ Àå¾ÇÇÑ »óȲÀÌ´Ù. º¸°í¼´Â ÇöÁö Á¦Á¶»çµéÀÌ °úÀÏÁÖ½º ½ÃÀåÀÇ 86%¸¦ Á¡À¯ÇÏ°í ÀÖ´Ù°í º¸°íÇß´Ù. °úÀÏÁÖ½ºÀÇ ¼Òºñ·®Àº Áö³ 4³â°£ 6~7%ÀÇ ºñ±³Àû Á¤ÀûÀÎ ¼ºÀåÀ» ÇÏ¿´´Ù. ¹ßÇ¥µÈ º¸°í¼´Â ºÒ°¡¸®¾ÆÀÇ °úÀÏÁÖ½º ½ÃÀåÀº 2004³âµµ ±âÁØÀ¸·Î BBB°¡ 16.8%, Cappy°¡ 16.4%, Queens°¡ 10.3%·Î ½ÃÀåÁ¡À¯¸¦ ÇÏ¿´´Ù°í ¹ßÇ¥Çß´Ù.
¾ÆÀ̽ºÆ¼¿Í ¿¡³ÊÁö À½·á´Â 2004³âµµ ±âÁØ Àüü À½·á½ÃÀåÀÇ 0.5%·Î °¡Àå ÀûÀº ½ÃÀåÁ¡À¯À²À» ³ªÅ¸³»¾úÁö¸¸ 2005³âµµ¿¡ µé¾î¼´Â Àüü ½ÃÀåÁ¡À¯À²Àº ³·Áö¸¸ ºü¸£°Ô ¼Òºñ°¡ Áõ°¡ÇÏ°í ÀÖ¾î ¼ÒºñÀÚµéÀÇ ±âÈ£°¡ º¯ÈÇÏ°í ÀÖ´Ù´Â »ç½ÇÀ» º¸¿©Áá´Ù.
Segment |
1»çºÐ±â |
2»çºÐ±â |
ÇÕ |
7% |
12% |
Bottled waters |
13% |
18% |
Natural mineral water |
13% |
18% |
Carbonated |
4% |
7% |
non-fruit flavours |
12% |
12% |
Orange flavour |
10% |
10% |
lemonade |
18% |
18% |
Fruit punch |
4% |
6% |
Natural fruit juice |
7% |
6% |
Ice tea and energy drinks |
10% |
100% |
<ÀÚ·á¿ø= Bulgarian Soft Drinks Association/ÀÚ·áÁ¦°ø= Æú¶õµå ¹«¿ª°ü> |