Effi Capital group is prominent in the South American markets, particularly Brazil.

Its current investment with Blue I is intended to extend the company’s presence in various geographies by expanding its client base and distribution opportunities in South America, China and India.

“We have invested a lot in technology development over the past few years and brought advanced products to the marketplace,” says Blue I CEO Jacob Azran. “We have introduced high-precision analyzers for municipal drinking water systems and for the food and beverage industry, as well as highly sensitive quality analysis and control systems that provide accurate measurements in sea water and colored water. Blue I also developed PRIZMA, the most advanced water monitoring and controlling system in the swimming pools market segment. The Effi Capital investment will accelerate the company’s expansion into designated market segments, including potable water, swimming pools and industrial uses of water such as food, beverage and pharmaceutical production.”

This is Blue I’s second round of investment. In 2011, the shareholders invested 5.5 million shekels ($1.4 million) to support the company’s technology development and allow it to break into new markets.

Blue I Water Technologies, an Israeli company, was established in 2003 with the development of a number of unique technologies for water quality monitoring and treatment.