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Earth Day 2015: Mayor's Water Challenge to reduce water use by 1B gallons over next year
 
As the 4th Annual Wyland National Mayor's Challenge for Water Conservation, being held April 1-30, continues its efforts this month, organizers expect that by Earth Day, April 22, residents around the nation will have pledged to reduce their net water use by more than 1 billion gallons over the next year.
 
Amid looming water reduction mandates, the challenge encourages residents to make a series of pledges online to substantially reduce water use in their yards, homes and around their communities. In return, it offers them a chance to win a Toyota Prius v, water-saving fixtures and hundreds of sustainability focused prizes.
 
Pledges include fixing leaks, reducing food waste and rethinking landscaping by using climate appropriate or native plants, which can save seven times the water required for a traditional lawn and require less fertilizer. Moreover, studies show that landscaping in the southwest accounts for 50 to 80 percent of a home's total water use.
 
With one week left in the campaign, more than 135 mayors, from Dallas to Pittsburgh, have openly challenged their colleagues in 35 states to take the challenge. California leaders include mayors of Stockton, Ventura, San Diego, Los Angeles, Torrance, and Pasadena. Cities with the highest percentage of residents who take the challenge in their population category are deemed the winner and entered into prize drawings for their residents, a water efficient park or school landscape makeover, and water-saving software for their utility.
 
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